Short films in the bath, the Roman bath
The Outbox Film Festival Campaign Review
By Admin I: some campaigns make you actually wonder why agencies struggle so much with their complicated advertising attempts, simply because their huge egos always need to go through a rough phase before the self-celebratory phase called “forced ideas”. Well, we might not be the advertising gurus, but we can spot a good campaign when we see one, exactly what happened when we saw the ‘Outbox International Film Festival’.
The campaign works on one very minimal concept: ‘Short films in the bath, the Roman bath’, that was pushed into the fun exaggeration of pushing a literal idea to the edge of become lateral.
Founded in 2010 as a modern take on ancient open-air theaters, the Outbox International Short Film Festival runs in a public space accessible to anyone who’d like to attend. The festival accepts film submissions from all countries and genres. There are no applicant fees, and entrants are chosen solely for their talent.
With a purely cultural event that’s free in every sense, the festival celebrates cinema outside the box, with outstanding work, whether in motion or in 2d graphic, and a bathtub that didn’t fail to make us laugh and question the need for big agencies at a country where good ideas can be found whenever, wherever!