Ksara welcomes you to the rise of storytelling!
By Admin G: If you think ‘Touch’ nailed it this year, well you haven’t seen Chateau Ksara’s new campaign yet! Leo Burnett Beirut has finally pushed the boundaries by delivering a high caliber campaign (for a non NGO), Marking thereby, a new positioning to Chateau Ksara and setting it apart from the competition.
When I first saw those ads, Harry Potter tales popped up to my mind: Priests instead of Wizards, Hanna instead of Harry & Chateau Ksara instead of Hogwart School; same color scheme, the music is very similar too, the sound effects and plenty of similarities beautifully adapted into short movies/commercials announcing the true invasion of storytelling as the newest advertising technique after its prior rise in design more than a year ago.
However, the adaptation goes beyond expectations using mixed languages and religious slangs, and for the first time, not to point out on the Lebanese culture deficiencies, but as a reflection of genuine consumer behavior. Hell yeah! We all speak three languages in one single sentence that it becomes natural and hearing the mix in Ksara’s ads did not sound odd at all, but authentic!
Ksara’s campaign celebrates its 150 years with a new approach of advertising shutting down the 150 superlative adjectives that they could have used: it’s funny, insightful and beautifully art directed.
Stories with the right amount of drama captivating mind and soul.
We’re still waiting for the rest of this campaign…let’s hope, we did not get too excited!