Back to school, back to inspiration*
Back to school, back to inspiration*
By Admin I: ‘Back to school’ might appear as an advertising season, but the amount of visual rape produced for this same purpose every year makes it more of a hideous flee market-ish outdoor scene, with no conceptual approaches ever, with very minor exceptions (exotica, years ago, yes before the current coma) and minor campaigns like Aishti Kids 2008, a famous approach that has already reached ‘adsoftheworld’.
I don’t work for those guys (for the billion time) and I wouldn’t randomly remember the Aishti kids campaign had I not seen the current ‘Zwan’. Calling it a bad art direction is not an intriguing piece of info for a brand that was and is probably still producing mediocre ads, wasting money and taste buds. Zwan comes out as a direct reminder of Aishti kids, minus some visual skills, and waaay minus a copywriting twist! There’s nothing fun about this campaign except the blunt inspiration* noting that both works are visual reminders of Bart’s scene in the ‘The Simpsons-Intro’.
We would totally digest imitation if it was based on a famous sitcom, but what’s striking here is that it came to be a second replica, a very flat one.
Cheers to originality people!
Aishti Kids Credits:
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily
Published: December 2008
Waiting for you guys at 5
Sure, We’ll be there!
Wouldn’t call it inspired. That line on a chalkboard is one of the first things one would think of when thinking ‘back to school’.
Because it’s the first thing, it shouldn’t be used anymore. Plus, the visual is one thing and the failing copywriting inspiration is another. They clearly follow 1 approach..
Just a clarification. If an ad reaches Adsoftheworld, that doesn’t mean it’s good.
The website aggregates international ads from everywhere, be them or good or bad, then picks the best by the end of the month.
True, lots of bad ads there, but in general, we all use it for research and are familiar with those submissions, hence the easily spotted copycatting.