Back to school, back to inspiration*
By Admin I: ‘Back to school’ might appear as an advertising season, but the amount of visual rape produced for this same purpose every year makes it more of a hideous flee market-ish outdoor scene, with no conceptual approaches ever, with very minor exceptions (exotica, years ago, yes before the current coma) and minor campaigns like Aishti Kids 2008, a famous approach that has already reached ‘adsoftheworld’.
I don’t work for those guys (for the billion time) and I wouldn’t randomly remember the Aishti kids campaign had I not seen the current ‘Zwan’. Calling it a bad art direction is not an intriguing piece of info for a brand that was and is probably still producing mediocre ads, wasting money and taste buds. Zwan comes out as a direct reminder of Aishti kids, minus some visual skills, and waaay minus a copywriting twist! There’s nothing fun about this campaign except the blunt inspiration* noting that both works are visual reminders of Bart’s scene in the ‘The Simpsons-Intro’.
We would totally digest imitation if it was based on a famous sitcom, but what’s striking here is that it came to be a second replica, a very flat one.
Cheers to originality people!
Aishti Kids Credits:
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily
Published: December 2008