Christmas hits Beirut in September!
By Admin I: You know those moments when you think that advertising is this huge hypocrite monster, and laugh at how agencies assume that they can change the world? Well, we do have a lot of those moments, a lot of creative desperation among designers and secretly among advertising professionals.
‘Christmas in September’ is one of those campaigns that make you stupidly smile, takes you back in memories and just brings warmth to your heart (assuming it’s still there).
CARMEN, 8 years old, currently bravely fighting cancer, wished for an iPad for Christmas. TAMANNA rushed Christmas just for her, in September.
It might sound cheesy, recreating Christmas to make a little girl smile, or might fit the “you could’ve used the production money to make more children’s wishes comes true” but what’s fascinating about this viral, is the mere spontaneity associated to it, an innocence that was genuinely diffused to the viewer with no boundaries. It’s like this ugly Christmas ghost coming to your bed to haunt you and make you believe in Santa again! Santa came to surprise Carmen and everyone else, even the Botoxed Beirut Souks clientele, their mades and Chihuahuas, hoping that one day, they’ll contribute with TAMANNA in making another wish come true.
A final note showing that there’s not excuse for not making good advertising: the wish cost 0 dollars to fulfill, although it involved around 100 professionals from more than 10 companies. ALL PRO BONO.
Super well done (wipes tears) !! (A nomination ya’ll)
Agency: HORIZON DRAFTFCB
Production House: WONDERFUL PRODUCTIONS
Director: ANDRÉ CHAMMAS
Special thanks to:
CARMEN, CLAUDINE and MAROUN SALLOUM
Lebanon’s First Lady, Mrs. WAFAA SULEIMAN
Lebanon’s Defense Minister, Mr. FAYEZ GHOSN
THE LEBANESE ARMY – AIR FORCE & COMMANDO REGIMENT
SOLIDERE & BEIRUT SOUKS
STUDIOVISION (OB Van, cameras and crew)
MINI STUDIO & KIKI (Animation and costumes)
HARRY HEDESHIAN (Sound design)
PRINTWORKS (Printing and operating)
ROGER BAKHOS (Lighting)
SOUND TRACK SIMON HAJJ (Sound system)
ROGER MOUKARZEL (Photography)
XPANDABLE ONLINE SERVICES
SAINT GEORGE HOSPITAL
Dr. PETER NOUN
Mrs. THÉRÈSE KHALIL (Psychologist)
ZAATAR W ZEIT (Catering)