Admin nc is an art director leading an advertising career with a huge bundle of issues: his maturity and hair are still refusing to grow!! A weirdo seeking fun in every creative process, handling a wide spectrum of interests and constantly pretending to be a merman (male version of mermaid) with so much hate to ALL CAPS.
Mazda’s selling strippers
By Admin nc: Sex: the oldest trick for turning heads! This summer Mazda chose to scratch “trendy-elegant” out of its brand positioning profile seeking blunt sex!
Well dear Mazda fellas, this cannot last! (not the sex); Your trashy naked lady could have been looked better on a stripping pole trying to sell condoms; this ad of yours hung on the Zalka highway only gets us excited to drive faster to skip looking at the cheap visual. Such a shame for lowering the standards of creative sexism (whether you believe in it or not) in advertising to zero.
Let’s give the art direction its share of the review! When I first saw the layout I thought they are selling feminine products or renting women (no offense, well it’s pretty offensive anyways), as I barely saw the car, which is a dramatic change in Mazda’s approach: they usually sell cars, but apparently the offers alone are not turning heads anymore!
Being harsh or not, is not a concern here, this attitude is only because we know you could do better such as the old showcased campaign: ”go topless”, where sex connotations were well toned and elegantly used to generate the right amount of buzz.
Back then strippers were busy doing their regular job!