Mazda’s selling strippers

Brofessional Review welcomes its newest Admin ‘nc’!

 

 

 

Admin nc is an art director leading an advertising career with a huge bundle of issues: his maturity and hair are still refusing to grow!! A weirdo seeking fun in every creative process, handling a wide spectrum of interests and constantly pretending to be a merman (male version of mermaid) with so much hate to ALL CAPS.

 

Mazda’s selling strippers

By Admin nc: Sex: the oldest trick for turning heads! This summer Mazda chose to scratch “trendy-elegant” out of its brand positioning profile seeking blunt sex!

Well dear Mazda fellas, this cannot last! (not the sex); Your trashy naked lady could have been looked better on a stripping pole trying to sell condoms; this ad of yours hung on the Zalka highway only gets us excited to drive faster to skip looking at the cheap visual. Such a shame for lowering the standards of creative sexism (whether you believe in it or not) in advertising to zero.

Let’s give the art direction its share of the review! When I first saw the layout I thought they are selling feminine products or renting women (no offense, well it’s pretty offensive anyways), as I barely saw the car, which is a dramatic change in Mazda’s approach: they usually sell cars, but apparently the offers alone are not turning heads anymore!

Being harsh or not, is not a concern here, this attitude is only because we know you could do better such as the old showcased campaign: ”go topless”, where sex connotations were well toned and elegantly used to generate the right amount of buzz.

Back then strippers were busy doing their regular job!

About these ads
5 comments
  1. T said:

    YEY :D A new admin that makes sense in his post :D Good one and totally right I had the same idea a few days ago seeing that billboard I went like heinnn ????? Seriously ??? This new admin must post more often and the others (Almaza & Elie Saab) should take a late summer vacation for now :D

    • Admin I said:

      Who would say no to a vacation!! :D

      • EsteemedAdCritic said:

        This is obviously very bad and doesn’t warrant a critique. Did you have to write an essay to explain how bad it is? Thank you, I’m now a much more educated ad man. I will not use strippers to promote cars.

  2. admingh said:

    deceiving…

    • admingh said:

      the ad i mean :)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 200 other followers

%d bloggers like this: