BLF’s expat package vs Live the language

BLF’s expat package vs Live the language

By Admin I: No, we’re not too intimidated to call the campaign inspired* but we’re just not going to go into a debate where advertising allows copying art direction, assuming there’s nothing left to be made, followed by a bunch of non sense arguments just to prove how ‘original’ the campaign looks.

BLF’s expat package looks fresh, well shot/edited and super clean for a bank’s ad; it’s visually very engaging even if the copywriting alone can set a long night of cheese and wine, with the over-done fun element.. It’s just fine, looks nice, works well, and hmmm reminds you of the super famous online virals “Live the language” showcasing an interesting merge of type and visuals.

It’s the same color scheme, camera movement, a weaker but similar type treatment and a very very similar instrumental track playing along the commercial.

sometimes you wonder if blaming stock imagery, or the influence of the art director’s sub-conscience is enough to excuse a visual theft.

Dearest art directors: I wish you can stop social media and google images for a bit and seriously think of experimenting in new media, taking risks and enjoying the adrenaline rush instead of getting a widely spread campaign and start doing replicas. You can still go party after, don’t worry!

Cheers to originality!

*hair spray* *hairflip*