Glitters, models and comic sans!
By Admin H : It is the weddings advertising season all over again! The so-calling-themselves ‘international’ fashion designers started ‘decorating’ building facades with their gigantic creations spending thousands of dollars on the space rental and printing, while pretending not being able to afford a professional designer’s help that can save us double the pain of seeing outdated gowns combined with hideous layouts and typefaces!! (Some type treatments are just unacceptable on a brochure, so just imagine the torture of a huge scale dimension! booo comic sans!)
Other than the type’s hasty choice, those designers can barely get a decent model (‘D cup’ boobs not included), lucky for them agencies aren’t really doing a great job in that field either. It also applies to male related wedding ads, whether promoting wedding suits or wedding rings, they just use models that have nothing to do with the image of a ‘dream man’ (talking about mine at least): feminine looks, almost tattooed eyebrows, lips of an angel (I wonder how does those look), and Photoshop-ed dimples.
Working on wedding adverting accounts myself, (no names for you!), I’ve been in contact with talented photographers (yes those that make you pay a fortune on your wedding’s photography and still can’t afford an ad), though before stepping into this industry, I thought that designer X was someone struggling to stand out; her low budget ads execution and the amateur branding job (what we call, ‘done by her niece’ or by who other than ‘Maliks’) used to make me wish her good luck; yet coming to face her as a high budget advertiser and as actually having an elite customers list, drove me nuts!
After playing all the amateurs ad games, it finally hits you: Lebanese fashion designers campaigns could get you insane, talking about the ones filling the roads with hideous artworks even topping the plastic surgery loan ads or the “you may now kiss the banker” outdoors..
Wishing you year-long glitters, this season makes my advertising buds very very sad!