Wikiwatch creating an active advertising audience!
By Admin I : So after spending months with fellow bloggers questioning the current advertising market and its aspects, here’s a product that sees the light under the name of “Wikiwatch“, this time giving what agencies label as “passive audience” the ability to interfere and rate campaigns according to each and everyone’s personal criteria.
Wikiwatch is a new Lebanese iPhone app, it allows you to review, vote
and share your opinion on the many TV ads broadcasted on Lebanese and Arab TV channels. Wikiwatch also lists the TOP 10 voted best and worst TV ads based on realtime votes by its users.
What interests us in “Wikiwatch” as an interactive application is that our job can be complemented with the audience’s intuitive response, therefore creating a sort of platform for agencies, online communities and stats companies to rethink their choices and improve outcomes.
The “How to” video above, is cleverly designed by Maya Zankoul (who can miss her style, it’s like everywhere) (probably my teta has one of her shirts!) (why do I keep my teta involved in this blog?!), so anyways, the video showcases the simple steps of the app, the benefits and the main focus, showing a potential mutual interest for both advertisers and audience.
We are finally seeing a light in the end of this tunnel, it is when we became sure that our efforts can now take the form of a specific rating for best and worst campaigns, not to forget that the more we question design and advertising the more aware becomes our audience.
It’s quite a cycle: Read more, question, judge, rate and kick that pretentious ignorant creative wannabe out of the advertising field, because there’s no excuse for tolerating hypocrisy anymore! no excuse for “do re mi fa-soldes la si” or “Smeds recipies” or any other puke material displayed in motion!
Anticipating a trustworthy application that should find a stable ground to avoid “influence” from agencies and their clients, and work to enhance all sorts of communication tools.
On a design side note, branding the application could’ve went a step further with a more thought of type choice and interface design; the first looks somehow random while the second comes out as based on a template more than tailor-made to suit the purpose. I guess developers cannot care less about design, the typical “user-friendly” excuse!
Great initiative you guys, Cheers!