Reader’s comment: This mess of a campaign, although not exactly a copycat, is heavily inspired by the Be Stupid campaign.
“To be stupid is to be brave, when you risk something, that’s stupid” says Diesel’s manifesto.
The two campaigns are quite similar in the sense that both show examples of people acting stupid. But Lebanese Brew, being the brave beer it is, does not hide this fact. It reinforces it the by employing the same typographic composition.
Lebanese Brew’s “TRY SOMETHING BRAVE” inspired* or not?!
By Admin I : Okay so it was just a matter of hours that the flow of feedback around the LB Beer new campaign started shifting towards the negative; and yes, it was somehow expected because it’s such a Lebanese ritual – bashing successful work – that takes over our minds the minute we get exposed to a certain controversial approach.
The Diesel manifesto, or the “BE STUPID” campaign was previously mentioned when LB adapted the “Brave” approach a couple of campaigns ago yet the similarity was totally irrelevant, but now we’re facing 2 bluntly similar campaigns both playing on guts and bravery even if one called it “stupid” and one insists on “brave”; guys the approach is the same, yes. the layout looks very similar, yes, but to me the whole campaign for this exact product trying to find a point of difference in the market is still worth crediting.
I’m very sure, like 100% positively sure that Interesting Times knows more than me and you that Diesel manifesto is too famous to imitate, it’s just too well known, so again they went for the “brave” – knowing how wickedly insane they can be – which still makes sense being executed to fit our local lifestyle.
It was worth looking at both campaigns and will totally leave the decision for you guys: Inspired* or not?!