Inspired* campaigns: Banks, again!
(Research credits: Guest M, a super amazing reader!)
Inspired* campaigns: Banks, again!
By Admin I : Well it was kind of predictable, but we were hoping for a decreased number of plagiarism in this field especially after the current low season of advertising. Dear agency wannabes, if you think you can get away with a rip off like the one above, you’re totally wrong. Man! it’s 2012, we’re even beyond social media, beyond Tele-Liban’s “Yes” ads, beyond the passive behavior you’re expecting from the mass…
We’re not only seeing 2 versions of the same “Mazroukeh” concept, we’re seeing a duplicate concept for a very well known campaign released by Saatchi and Saatchi (M&C Saatchi now) back in 2007; the campaign won international awards, and got an overwhelming feedback.
So once again, dear agency wannabes, if your really insist on copying a campaign, choose a less known one, something done 10 years ago in Trinidad and Tobago for example (I’ve always wanted to stick that country’s name somewhere), choose a bit of a different concept and revisit it and if you really really want to copy, try to at least reach the visual level of the original ad, the art direction, the copywriting, the rhythm that you totally lack!
We were very positive that campaigns for Loans and banks are already in a redundant cycle that’s never ending, it’s the same hypocrite promise, done differently!
I sadly know I’m not going to miss this line for a long time: Cheers to originality!
It is the same concept, executed differently. You have to admit, it’s not very obvious but great find anyway!
True, not obvious, but not smart enough to get away with it
i don’t see it as a copycat ad ….its same concept but done differently!
so you’re saying that copying concepts is okay?! of course not man, what’s a creative campaign without an innovative concept?!
Same concept BUT. There are not buts. Debate ends there.
There’s a remote similarity in the thinking, but the concept and execution are quite different:
BBAC: Their house is too small they had to share the bed with their children.
BLF: Their house is too small they used an appliance as a furniture.
Accusation disproved.
We have to disagree.. you’re talking about a variation.. using bed and using washing machine is a medium.. still the concept remains the same.. anyways, good input.
it is key in any respectable agency that a deep search in conducted before an idea is sold to client, simply because “search” is easier nowadays and more possible to find proper results in few minutes.
it’s a good catch, and a lesson to all creatives to make sure their ideas are simply new ones and not done before!
That’s our goal in the end.. cheers!
I really think this Blog was created by an agency that’s still living on it’s old days of glory… & since they are out of concepts & creativity they invented this blog instead to accuse people of stealing concepts… I think guys you should get back on your feet & focus on brainstormings again instead of trying so hard to find similarities of concepts. I saw all three ads & loved them & think they have nothing to do with the BLF ad… Sorry I spoiled your party… but guys… Really?!??!?!
We are a group of design and advertising students/undergrads as we keep repeating, we appreciate your opinion, and no, you did not spoil our party, we’re an established blog based on reviews and design awareness, finding copycats just comes along the way, and this exact catch was suggested by a reader. Keep visiting