(Research credits: Guest M, a super amazing reader!)
Inspired* campaigns: Banks, again!
By Admin I : Well it was kind of predictable, but we were hoping for a decreased number of plagiarism in this field especially after the current low season of advertising. Dear agency wannabes, if you think you can get away with a rip off like the one above, you’re totally wrong. Man! it’s 2012, we’re even beyond social media, beyond Tele-Liban’s “Yes” ads, beyond the passive behavior you’re expecting from the mass…
We’re not only seeing 2 versions of the same “Mazroukeh” concept, we’re seeing a duplicate concept for a very well known campaign released by Saatchi and Saatchi (M&C Saatchi now) back in 2007; the campaign won international awards, and got an overwhelming feedback.
So once again, dear agency wannabes, if your really insist on copying a campaign, choose a less known one, something done 10 years ago in Trinidad and Tobago for example (I’ve always wanted to stick that country’s name somewhere), choose a bit of a different concept and revisit it and if you really really want to copy, try to at least reach the visual level of the original ad, the art direction, the copywriting, the rhythm that you totally lack!
We were very positive that campaigns for Loans and banks are already in a redundant cycle that’s never ending, it’s the same hypocrite promise, done differently!
I sadly know I’m not going to miss this line for a long time: Cheers to originality!