McDonald’s “Tastes of the world”
Review upon request.
By Admin R : McDonald’s has maintained recently an extensive advertising campaign. In addition to the additional media (Tv and radio: from 12 till 3), , the online media has played a central role in the company’s advertising strategy.
The tastes of the world, a new concept that McDonald’s underwent to bring to us taste sensations from across the globe.
McDonald’s Arabia embedded their Facebook page with a fun interactive application that enables fans to create posters inspired from the Tastes of The World. (It’s more like fotofunia or magur pic, nothing innovative, why did I write fun by the way?!)
Okay let’s focus a little bit, the ads are entertaining, making you wonder at first, then you realise the purpose and the product. This approach is way better that the “Melhem Barakat” spot aired in Lebanon few months ago pretending to target the mass; back then the ad was as useless as the offer!
Tastes of the world introduced the Spanish, the Arabic, the Asian and other versions all playing on very popular stereotypes of drama series, the Arabic series cliches and the dubbed Mexican ones we grew up watching. Super interesting, funny and well executed keeping the “pop” twist to the product in general without going tacky. A note for McDonald’s Lebanon, pop does mean overacting, it is the essence of what a certain culture is made of, and exposed to.
Tastes of the world is super super tasty!