McDonald’s “Tastes of the world”
McDonald’s “Tastes of the world”
Review upon request.
By Admin R : McDonald’s has maintained recently an extensive advertising campaign. In addition to the additional media (Tv and radio: from 12 till 3), , the online media has played a central role in the company’s advertising strategy.
The tastes of the world, a new concept that McDonald’s underwent to bring to us taste sensations from across the globe.
McDonald’s Arabia embedded their Facebook page with a fun interactive application that enables fans to create posters inspired from the Tastes of The World. (It’s more like fotofunia or magur pic, nothing innovative, why did I write fun by the way?!)
Okay let’s focus a little bit, the ads are entertaining, making you wonder at first, then you realise the purpose and the product. This approach is way better that the “Melhem Barakat” spot aired in Lebanon few months ago pretending to target the mass; back then the ad was as useless as the offer!
Tastes of the world introduced the Spanish, the Arabic, the Asian and other versions all playing on very popular stereotypes of drama series, the Arabic series cliches and the dubbed Mexican ones we grew up watching. Super interesting, funny and well executed keeping the “pop” twist to the product in general without going tacky. A note for McDonald’s Lebanon, pop does mean overacting, it is the essence of what a certain culture is made of, and exposed to.
Tastes of the world is super super tasty!
my mom will find out where you live
she will hunt you down
she won’t rest before she makes you pay…
for I don’t need more excuses to eat junk, doing well on my own already
you guys know I love you right?
so beware, and stay in hiding for a little while, at least until Mac Do’s offer ends and things at home cool down a little bit
hahahaha we love you too! we want you to be happy
and what can offer more happiness than a good ol’ meal of junk?
and btw, this post made crave a burger for breakfast! wait till your mom hears that
hahahaha well don’t worry about her, she’s heard/seen it ALL
I woke up one morning when I was pregnant and ran for the fridge at 7am. My mom followed me to the kitchen to see if I was Ok and I got all dramatic and crazy when I heard the DAY-OLD FALAFEL sandwich I was craving had been eaten the night before! Yes. Falafel for breakfast. A day old falafel. For breakfast. See how I can make your junkie burger sound like the zenest, most organic, finest cuisine? You’re welcome.
pheewwww, saved by the pregnant woman! lol
oh well, junk is irresistible, we can all agree on that
being a street food inspector i have a question: what’s arabian in the arabian?