Burger King ME “20 Years Young”
An emotional commercial to celebrate 20 years of Burger King.
An anthem to what we’ve seen, to what we’ve lived and to what will be next. An anthem to stay young and live every single day with passion.
Shot all around Dubai by the talented duo of young directors, Sebastian Funke & Jan Vogel and finalized with a tailor made sound track, “20 Years Young” will be screened in the whole Pan Arab region on TV, web and cinemas.
By Admin I : So here’s another international brand celebrating its presence in the middle east with what they called an “emotional” campaign by Lowe MENA! As if 20 years of junk and unhealthy meals weren’t enough.
Burger King used the same old approach, that was formerly done by too many banks in the region and in Lebanon precisely, telecom companies, dairy products and my grandma’s bra label (just pretend it exists)!
if we disregard the cheesiness of it in general and the fact that barely no Middle eastern creatives contributed in it, the campaign can be dissected into a blend of the “anything” mixed with a slow motion greasy meat shot that can make you go and buy the product (I know you do, beasts) but fails to reach a point of identification with the brand. Being present for 20 years in our market, I’m just surprised at how much you failed capturing the true essence of our lifestyle in general, and fell into the total cliche, while celebrating such occasions can be quite a good opportunity for any brand to gain exposure, (Oreo 100 years for example).
Sorry for the “not-so-happy meal” guys (oh wait, that’s by McDonalds… whatever, it works!)