Nokia QWERTY ME: taking online for granted!
Nokia QWERTY ME: taking online for granted!
By Admin I : Being a not very “subjective” reviewer, I must admit that I’m initially reviewing this campaign because I simply care about small Lebanese agencies trying to find a spot in the midst of the multinational monsters; because “Interesting Times Beirut” is umm euh, interesting, as the agency primarily known for the Lebanese Brew campaigns entitled “courage is contagious”.
Nokia Lebanon previously Launched the “Nokia Patrol” campaign by Interesting Times, trying to bring a dead brand back to life, the campaign reviews and insights were not that promising.
A new campaign for Nokia Lebanon “Nokia QWERTY ME” is taking place on online platforms, starting with a Facebook application encouraging people to upload their funny videos trying to read the famous Lebanese/Latin SMS language.
Adel Karam and Abbas Chahine from Mafi Metlo challenge you to QWERTY ME! See a rare behind the scenes surprise by Mr. Loughat as he puts his text reading skills to the test and beats Adel Karam. It’s good stuff.
Take the QWERTY ME challenge and win your mobile phone bill paid for a year!
Get people to read out loud your funniest laugh out loud text messages on camera.
Go to http://nokia.ly/J5eJgT
You just might get featured on TV!
Well, again with the same gap: The campaign is just too forced! or it’s mainly the result of every online campaign in this country, since online is taken for granted as a low cost media that could reach a younger audience ONLY; but again: if your neighbor told you the idea is funny, that doesn’t mean it is, and if this same lame neighbor laughed over the related video, then you should’ve really reworked the whole approach… I’m sorry, but this campaign leaves every single viewer passive!
Whether you know “Mr.Loughat” or not, and whether you think this character is funny or not, it simply lacks any potential to change behavior and increase sales. No Nokia mobiles purchases, no nothing… just another online application filled with “fake” submissions and a more fake promise, not to mention that multinationals are also known for their “fake” online campaigns (more a la “let’s make use of our 200-something employees facebook accounts” to convince the client).
It’s serious.. It’s high time we “plan” online media to work as a coherent entity with the whole advertising approach, a media that can ensure a strong impact, without the urge for humongous budgets… Online cannot fake you with art direction (that is generally inspired*) or shower your streets, it’s truly about interactivity.. Stop missing the point!!!
well abbas is not completely wrong this time…we can actually strip for our loved one as a surprise
Please Brofessionalreview post something we can say something nice about. At least, for once.
where’s all the fun then?
on the positive article side, you skipped the fyunka one?
We post what’s in the market, you gotta live with it.
Are you telling me indirectly to leave?
I’m asking you for a minimum respect in your comments; if not for us, let it be for the readers.
Readers? Hehehe you barely have two.
No one gets it like you do Admin I
…. You keep on surprising us with ur reviews !
Keep them coming …
Thank you
small lebanese agencies?! heheh you should do more research! cz i’m pretty sure it’s not ‘interesting times’ behind this campaign!
We did not actually say that this campaign was done by Interesting times, we were pointing to the fact that the previous nokia patrol ad was their work, as an introduction to the whole post. We don’t have sure info regarding the agency behind this one and we tried not to make random assumptions .. thanks
)
not guilty. if my sources are correct, this is the work of an entity part of JWT known as JWT Experience.
woof!! we’re relieved.. we knew Interesting times is nowhere near this campaign… that’s why we had to go through this not-sure wordplay in the post..
100% i totally agree with u on this review!