Blom Bank’s Alfa Blom MasterCard: Inspired*

Blom Bank’s Alfa Blom MasterCard: Inspired*

By Admin I : If you thought for a minute that the “inspired*” series of posts ended a few weeks ago, you’re probably not very familiar with Lebanese advertising run by many copycatters that don’t even know how to hide their inspiration* sources!

We know this campaign has been covered on other blogs revealing the visual theft, and here we are revealing another, so if an art director got away the first time, I’m sure he wouldn’t survive this other proof. Anyhow, this post is not about copycatting, since you know, case closed, they drained every hope of being only inspired, they got to the point where we can call it theft, guilt-free.

The point behind this post is the “how” and “why” of this hypocrite advertising approach, lacking a clear definition. The layer of concept didn’t even make up for the stolen art, because there is simply no concept. The approach was taken literally “you can talk more, so they doubled the lips” Ha! What are they trying to communicate to their audience? Nothing (unless they’re trying to remind you of the annual eye check). I’m very honest here, if we try to forget the poor visual, this ad remains flat and still fails to deliver any message!!

See?! I was trying to be nice and fetch deeper, but my evil aura refused to credit any detail in the campaign, Well what could you expect from today’s agencies other than cliche commercial advertising vs. well done CSR campaigns simply because it remains an award magnet..  Multinationals gone bad, too bad!

1- Don’t drink and drive – Research credits: A member of our Facebook page

2- Alfa Blom MasterCard – Photocredits: Beirutdriveby.com