Beware of the vintage storm!
By Admin N : Who is Lana? A question that baffles us all.
No one knows where Lana Del Rey exactly came from, she seems to have dropped from the sky and taken over our radios overnight. What we know is that Lana Del Rey was different; she had this certain flair about her that distinguished her from the rest of her peers. Lana was purely vintage and not wannabe tacky old Hollywood but your everyday average vintage that made everyone fall for her. Everything about her, from the style to the songs, voice, album art and music videos reminisce to the golden age of America, the mad men era and that was exactly what the world was looking for in the process of recovery from the current recession.
And the vintage trend seems to have Lebanon, with a bang!
And you cannot miss it! Starting with Rana Salam’s vintage pop artworks, Leila’s café and coming to full bloom this year with “vintage” restaurants on every corner. Everyone seems to be going retro and looking to distinguish himself, not knowing that in the end they all look the same. And most recently, the bug caught up to Roadster Diner when they released their new menu and food packages with full blow modern vintage! Truth is no matter how abused is the vintage/retro theme, this has always been Roadster’s image, so you kinda understand their decision to go that way!
But what baffles you is why the hell did almaza decide to go retro?
A total shift from almaza’s image, the folks over there decided to release retro posters that can be bought through their facebook page. Still consistent with the humoristic style of the personification of the almaza bottle, and a redo of their famous ads, I can honestly say that this modern/retro approach is not working, well at least not for me. There is no real consistency between the posters and some of them don’t even make sense with one Arabic typeface that already belongs the typography trashcan and is by no means vintage. The visuals show an experimental pre-final feel and don’t really work unless you think pop vintage is simply sticking movie posters, creating patterns with a psychedelic feel and in the end, lowering saturation!
It is that by the time they’ve decided to adopt this approach, the idea has become too cliché. Why go that way when you have a successful branding already!
In the end, remember people: MODERATION is the key!