Buzz “Let the good times roll”
By Admin I : After a series of TVCs under the concept of “Khalli el jaw welaan” Buzz comes back with new campaigns, also featuring the very talented Fouad Yammine, Meen’s lead singer in one of the commercials; the new campaign is indeed a better production if compared to the former one, well shot, and art directed, with a fresh feel accompanying the “more natural” sense of humor in the copywriting especially in the 70s themed commercial looking less cliche than the couple at the restaurant.
Buzz goes for a deja vu “wrong, wrong, right” but with a fun approach mainly enhanced through the natural presence of the cast and a light message reaching a wide range of audience with no underlying layers of complexity, which perfectly complements their marketing strategies since years.
Few years ago, Buzz released a series of animated spots, by the Lebanese illustrator David Habchy which came out very interesting and communicated well with an audience of youngsters, the direct consumers of energy drinks. The product relying on animation for a long period of time, used more than a visual approach, until reaching a stage of consensus with its marketing plan helping the brand build a loyal clientele and a memorable advertising identity.
Nothing should stand in the way of a good time. Buzz ready-to-drink vodka mix is here to “let the good times roll”.
Remember to always drink responsibly.
The sentence that adds the cheese crust: hypocrisy at its best! Responsible drinking decreases sales, and thats very Bretentious* of you! The “drink responsibly” icons in the end, are a total no no you guys!