Wadih Jreissati and Sons campaign finally breaking the rhythm!
By Admin I : We’re finally done with the mother’s day cream cheese/sun-dried tomato brown baguette and back again to the real deal!
When I first saw the Wadih Jreissati and Sons campaign on adsoftheworld.com I honestly had mixed feelings; Between the thrill of witnessing a new local campaign reaching international advertising platforms, receiving good reviews and the fact that it did not fascinate me on the spot.
But it totally did afterwards.
Between the very witty copywriting, the multi-visual approach that never gets you bored, and the super interesting photography and art direction. Being a design freak and totally not a fan of handwritten gimmicky typefaces, i found it extremely weird to like such type treatment. The rough typography looks meticulously customized and adapted to fit the direction and contrasts very well with the edginess of the photos. The whole visual fusion came out looking interesting and “new” even though the tiles version looks visually off series. Copywriting, copywriting and copywriting! Fun and makes you read till the end, just the right amount of “easy” that appeal to all classes of audience. Finally, (you know i can’t but burst the bubble) the headline “For all this and more, thank you” sounds very whipped-cream-ish and totally falls into mother’s day ads.
For all this and more, Blitz is recently showing very big potentials adding a fresh new twist to the market, a new favorite to be added to our list of town’s best agencies (and let me tell you, that list is not that crowded!!)
Advertising Agency: Blitz, Beirut, Lebanon
Creative Director: Dalia Nahas
Art Director: Joseph Hajj Assaf
Copywriters: Dalia Nahas, Maia Bulbol
Photographer: Steve kozman
Published: January 2012