Oreo 100 years anniversary campaign
By Admin I : Okay so we’re shifting a bit from the local to take a deep breath celebrating a campaign that was buzzing all around the globe, and no, we’re not out of local ads, believe me, we’re even fed up with the failing local attempts either playing on cliches or sexual hints except very few innovatives approaches.
To celebrate the 100 years anniversary Oreo is digging into the great inventions, discoveries and incidents of the past 100 years; Some are serious scientific moments and some are more fun bringing back good old memories to minds.
12 Visuals for print can alone declare an endless flow of creativity and experimentation done with the cookie everyone loves, and even the online approach focuses on the loose fun concept of “celebrating the kid inside” by simply stopping time and going back to memories with the brand:
“Is it our imagination or is the world moving too fast? For 100 years, we’ve worked to make life a little less hectic, a little more carefree. This year, Oreo invites you to celebrate with us and set your inner kid loose. Let’s all take a break and share 1 million moments right here together. Let’s make every moment count” . An interactive online arcade and space to share videos and play amusing games!
May the god of creative minimalism hit our country with a storm of productivity!!
Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012