Home City New arrivals + Weddings, and a step further
By Admin H (Not sure she was sober though!) : “Coming soon, new collection, new arrivals.. Seasonal campaigns that are by no means thrilling to any agency since it’s not usually easy to come up with creative approaches for such redundant occasions. After so many highly criticized ads from the one and only Clementine, here comes another campaign for Home City reminding of “Lebanon’s history of shipping, shipbuilding and the ancient Port of Beirut during Phoenician times”. When I read those words I started to appreciate (oh not that much, just a little bit) this ad; If their concept was that deep and their goal was to remind us of the ancient port of Beirut and the tremendous role of Lebanon, then someone is no longer acting deaf nor ignoring the online community, even though finding the right balance between the cliche and cheesy seems to be the hardest task for this agency!
But still: Does this ad actually trigger a purchase?! Is this really the image of Home City?! I kindly salute their concept switch (I’m sober as already mentioned above, or not!), trying to come up with something more decent and appealing than the latest “Do Re Mi Fa-Soldes!”, but I still have to point the weak art direction (retouching mainly) and the very weak type treatment; elements that could’ve brought the whole concept to a better level!
By Admin I : Another Home City new comer, a print ad for the wedding season, announcing a wide selection of choices for newly weds. Honestly, and for once “less is more” works well here, a well thought of concept yet badly retouched, no: horribly retouched!! (duplicated cushions, erroneous shadowing, etc..).
Seeing some progress at last!!
P.S: we didn’t google for lookalike approaches yet.