Le Mall and a fresh mother’s day twist

Le Mall and a fresh mother’s day twist!

“Nothing beats a SMILE
Nothing beats a HUG
Nothing beats a POEM
Nothing beats ROSES
… EXCEPT…
… a Surprise Gift !!”
By Admin H : It’s Mother’s week at Le Mall with a new smart approach, way too modern compared to the cheesy mother and child affection and traditional love  (to an extent that we kind of missed the warm feel of it). Completely based on copywriting, a familiar saying of almost all mothers to their children, this ad can be considered a bit dry due to the absence of the human factor, and daring considering the choice of colors (plastic strong colors instead of the known mother’s day pastels) going with the flow of Le Mall’s previous campaigns. But actually, concept wise, I think it represents better these days mother-child relationship, and it is true to some extent (don’t you think?!). So as a copywriting job we must admit that it works, it is real, it is a call for action and it actually sells. This campaign surely differentiates itself from what’s in the market, grabs attention and totally gives me hilarious snapshots of those “blondie”Botoxed moms with their little annoying children walking in “Le Mall” and looking for the “perfect” gift for 2012!