When a brand overdoes it!
By Admin I : Just so you know, I don’t quite enjoy bashing a brand that people strongly identify with and back up against all sorts of criticism, which makes me personally look like an angry blogger with a vampire-ish behavior (Oh no, a twilight reminder, teenage girls get outta here!).
Almaza is a brand that always knew how to smartly target the mass; Okay, i understand, beer drinkers can vary from the most regular people, to drunk frustrated designers (stereotyping indeed) and they all should appreciate and relate to the brand. But what happens when it’s just too much Almaza, too much wordplay, and too much cherries topping the cake.
It’s mainly like a repetitive boob job, starts sexy then ends bad! (really!? that example!?) so practically you always have a date with Almaza! You are married to it! every week and at every occasion! World cup, Jeita voting, Woman’s day, Lebanese football x endless attempts, winter, summer, Valentine’s, elections, association with women silhouettes, hair color and all sorts of shapes and diagrams and icons! Almaza is just anywhere and everywhere.
We’re not here arguing over specific ads of this brand, and we’re clearly admitting that the majority of those approaches were highly interesting and witty, with a very wide range of concepts falling under their famous line “hayda jawna hayda nehna”, but we’re mainly raising a question: What happens when a brand overdoes the exposure, overuses the line, and abuses every single occasion on earth as if those ads belong to a desperate agency or a very generous client (and I’m sure it’s neither, nor!).
A simple answer can end the discussion here: “hayda jawna hayda nehna” (aka we don’t care what you angry bloggers think) but seriously now, let me tell you: Dear almaza, you’re no google doodle, give yourself a break!