Sukleen 1551 and the missing link
By Admin I : So here we are keeping the positive vibes going and trying to inject more diplomacy onto our posts (don’t get too hooked on the diplomacy part, it won’t last!) and the featured campaign this time is “Sukleen 1551″ by Clementine.
Being super honest, the ad makes having a fortuneteller in the advertising scene, a must. After taking almost 2 hours of social media investigations and designers/advertising gurus’ failing attempts of decoding this approach, we officially surrender.
1551 is the Sukleen hotline that is available for any inconvenience reports, yet the campaign looks like a runway gone bad, or a 4th degree of concept that makes you fashion aware more than anything else (kinda liked that off-white coat, my Birthday’s next month you know!).
So the decoding process will be launched in a sort of group effort, between us brofessionals and you, target audience. A primary analysis would say that the agency is trying the say that using that hotline will make you avoid going out to throw garbage and ruin your over the top elegance; Another interpretation would totally shoot the first one by simply translating the visual: A trendy individual walking proud with a garbage bag to encourage people to do the same, which does not by any chance relate to having a hotline for Sukleen..
Felt dizzy already!? Scratch those brains and let’s figure out a solution for this jigsaw, that is for sure failing to reach its audience. It seems that finding a common ground of logic is not an option with that agency, lost between the rhyming nightmares (do-re-mi-fa-soldes anyone!?) and the wannabe smart approaches..
But who cares, let’s find some positives! like the not-so-bad art direction for example! (ego iceberg melting quickly.. Global warming y’all)
Now your turn: