Sukleen 1551 and the missing link
Sukleen 1551 and the missing link
By Admin I : So here we are keeping the positive vibes going and trying to inject more diplomacy onto our posts (don’t get too hooked on the diplomacy part, it won’t last!) and the featured campaign this time is “Sukleen 1551″ by Clementine.
Being super honest, the ad makes having a fortuneteller in the advertising scene, a must. After taking almost 2 hours of social media investigations and designers/advertising gurus’ failing attempts of decoding this approach, we officially surrender.
1551 is the Sukleen hotline that is available for any inconvenience reports, yet the campaign looks like a runway gone bad, or a 4th degree of concept that makes you fashion aware more than anything else (kinda liked that off-white coat, my Birthday’s next month you know!).
So the decoding process will be launched in a sort of group effort, between us brofessionals and you, target audience. A primary analysis would say that the agency is trying the say that using that hotline will make you avoid going out to throw garbage and ruin your over the top elegance; Another interpretation would totally shoot the first one by simply translating the visual: A trendy individual walking proud with a garbage bag to encourage people to do the same, which does not by any chance relate to having a hotline for Sukleen..
Felt dizzy already!? Scratch those brains and let’s figure out a solution for this jigsaw, that is for sure failing to reach its audience. It seems that finding a common ground of logic is not an option with that agency, lost between the rhyming nightmares (do-re-mi-fa-soldes anyone!?) and the wannabe smart approaches..
But who cares, let’s find some positives! like the not-so-bad art direction for example! (ego iceberg melting quickly.. Global warming y’all)
Now your turn:
I have been literally staring at this ad for a while now, trying to “outsmart” you (I have a big ego as well
) and figure out what’s the message behind it, and I simply can’t, I give up! 
It’s none sense, really.
And what’s with the huge people anyway?? Why do they seem as if they’re gonna jump out of the ad?!
Haha, well we’re the ultimate Divas.. Do not try to outsmart us next time!! You’ll simply fail
*virtualchampaign* for you 
)
OK…. I may have been out of the country for too long (my hubby would beg to disagree since I’ve spent the last 8 months in Beirut) but I honestly had no clue 1551 was a hotline! Had you not mentioned it, I would have thought it was some sort of new throw-it-yourself awareness campaign or something. (Although I don’t understand why you’d have to do it wearing a suit) You know, getting on that whole anti-littering wagon, and maybe instilling some good habits within our community. Even the trendiest, sexiest, handsomest people can throw their garbage themselves. Or something.
I don’t even see the brand in this whole approach. I am no designer but I do’t recognize the Sukleen look and feel anywhere… Even the garbage bags which would have been green like Sukleen’s known identity, are not.
Are they trying to recruit new employees? Good looking ones? A sexier approach to garbage management maybe?
Should celebrities endorse this movement and start walking around the streets of Lebanon, carrying garbage bags?
Did they launch a new uniform for their employees?
Or maybe these models are lost. They are foreigners in the land of Cedars and won’t just throw their garbage anywhere, so on their way to work, they’re walking the streets of Lebanon looking for Sukleen’s bins?
argh! Stop torturing me! I don’t know!
Oh Oh…. I got it… Thanks to your clarification, I must admit:
“1551 is the Sukleen hotline that is available for any inconvenience reports”
That means, if you have been wandering the streets of Lebanon, looking for our Sukleen bins, in vain (since none appears on the photos) then please, call 1551 and complain about the inconvenience! (We’ll dry clean your suit too if it has been damaged during your Quest for the Bins)
BUT CALL 1551 ONLY if you have been searching for our bins in high heels or wearing your nicest suit. All other people, please refrain from using 1551 because this hotline is only for trendy, sexy, handsome folks. If you throw your garbage in your pajamas, find your Sukleen bins yourself!
HAHAHA super smart Rouba!!! could be.. who knows with that agency
you are absolutely hilarious!
good point tho’
lol
OMG!!HAHAHA YOU SHOULD JOIN THE TEAM!!
hahahahaaa! Thx!
after an initial “uh?”, i googled sukleen to give more sense to what i was seeing and uhm…does that mean that sukleen operators dress good? or that you shouldn’t be ashamed to work for sukleen?
anyway props to clementine for being controversial in a different way this time
I actually dialled 1515,then notice i was calling OGERO.
It is a hotline.
showing us rubbish bags that we buy and put our garbage in and tie them, for them to be opened in the rubbish bin by collectors, what is the use of paying money.
It would have been better if they put locked garbage bins.
Although it DOES need a criminologist maybe or Robert Langdon to decipher these posters but i think i got it (I hope i got it right)
The hotline is for garbage emergencies that require top secret agents to come and handle such situations.
But then im lost, secret agents look hot, but they dont dress like they’re fashion models
Ok, im lost now *Closes the tab*
Haha, as someone said on twitter: we’re connecting a nation to solve Clementine’s recent Sukleen “riddle”! badda!
well to add some on the secret agent thingy, i remind you james bond is always dressed in taylor made high fashion suits…so the idea definitely makes sense
Am not sure if i can translate this right: A fancy ad for the massimo dutti saying ” We dare to” or “We are hot no matter what”. that’s hot i see this ad
I think it is aesthetically pleasing but can’t see the relation with the advanced Hotline of sukleen.(The Garbage Line)
i think guys at Clementine were sitting there thinking how to reach the Lebanese fine taste in clothing and fashion and, for a while, they seems to forget what was their main concept ( if there was a concept).
The Rule of Concept – Context – Narrative was missing some points, maybe the three of them were missing, and the obsession with this Hotline led them to the HotLine ( which is in french “La Line” =a series of clothes made by a fashion designer).
at last i think Clementine Did it again ….Hooray
haha, cool analysis!
It is simple and easy, the problem with u guys is that you are going too smart. Basically when you use that hotline, everything will be clean (the streets, the Cornish..) and u won’t have to bear with other people’s garbage all over the place, just your garbage that you can take long walks with in order to find a Sukleen bin in those fancy areas to throw it in :p And since the ad doesn’t appeal to the company’s identity, then they had to use the garbage bags just as a reminder that these are no Aishti ads
woah Admin H!! Easy on us
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