Almaza Valentine 2012 and a side note
By Admin N : I’ve always been a huge Almaza fan but then I covered the Lebanese brew campaign and it totally stole my heart. That was until I saw Almaza’s latest ad for Valentine.
Now I’m just torn between the two.
I was very pleased, and kind of relieved to see that the folks decided to ditch all the clichés that Valentine embodies and decided to go for the “bros before hoes” concept where this whole scenario was put together to test if that theory is true. So the TVC starts in stop motion where a small introduction is made then three guys are shown talking to their “buddy” asking to come meet them because they forgot their wallet or something. And here comes the ultimate friendship test, the “buddies” are on a Valentine date with their girlfriends; will they come? Will they not?
As expected, they all came through and showed up where they were greeted by semi beer drunk fans cheering and applauding! Of course, these buddies were shocked and didn’t get what was going on, one of them even started cheering with the crowd until he realized the cheering was for him (that was funny). Of course, the guy eventually shows up and they hug and express their manly bro love all thanks to Almaza. Gee that did sound cliché didn’t it? Well I loved the concept and the fact that they shifted from conventional love and decided to celebrate friendship for Valentine but I thought that the execution was not that interesting; I mean yeah you start up all excited like whatta hekk is going?
Omaygawd is he gonna show up? And then they do and you’re all cheering with them in a very “Aaaww” moment. But then it stops! Then what?! Yes, the friends are reunited and people are drinking Almaza but you kinda feel that something is missing, it ended abruptly without showing us a real link between the concept and the product other than their ultimate “hayda jawna hayda nehna”.
On a side note, a special thank you for plus961 for mentioning us in their post while also covering this campaign. Here it is, what we really thought of this ad. Great catch on the “inspired” issue, we had no idea that this approach was done previously by Heineken and I personally feel disappointed even though the two don’t show similarity on the level of the concept, but only on the level of the used media!
Not cool almaza, NOT COOL!