Valentine campaigns and inspiration*
By admin I : It seems that the inspiration* flow won’t wrap up soon in this country or anywhere in the world since we keep getting surprised by big brands on a seasonal base with campaigns that lack originality, especially when it comes to cheesy occasions like the Valentine’s for example.
Aishti campaigns known to be art directed by the spectacular “Stefan Sagmeister” (not sure whether the Valentine 2012 campaign is also by him) known for his extensive use of the human body as a design tool whether typographically or formally, came to be a bit absurd for the mass, a subject to tackle in a separate post soon.
What is saddening in the Aishti/Avon Valentine’s campaigns is mainly that the idea by itself is not that interesting to even repeat. Avon’s ”Valentine’s day” was done by Dpz Propaganda advertising agency for Avon Brazil and it was released back in February 1996 (Imagine!). While the Avon version is horribly photoshoped and the Aishti looks meticulously well done with the intense contrast in the color scheme, copying remains a result of over self-confidence and lack of research.
Looking forward to a day when I won’t have to end my post saying: Cheers to originality!
(Kudos to Guest W. for the research, very happy to see one of our readers contributing with us!!)