Pikasso D’or 2011-2012 official results
By Admin I : The Pikasso D’or is a yearly event held to award remarkable advertising campaigns – outdoors – that reigned all through the year. Winners are selected by a specialized jury and as every year the results of the 2012 event came generally fair, and hard working agencies deserved this anticipated award.
The Pikasso D’or – Lebanon Chapter winners:
Pikasso d’Or – Impact BBDO – Vape
Pikasso d’Argent – Leo Burnett Beirut – Warde
Pikasso de Bronze – Horizon DraftFCB – Chateau Musar
Multivisual Award – Leo Burnett Beirut – Trident Everlasting
Supersize Gold – Leo Burnett Beirut – Exotica
Supersize Silver – M&C Saatchi – MTC Touch
Supersize Bronze – Clementine – The Lebanese Army – The Rangers Regiment
Mall Award – Spirit – Symi men deodorant
Citizen Billposter Award – Clementine – Tobacco Free Initiative
As expected the leading agency Leo Burnett Beirut came first grabbing 3 well deserved awards for their creative Warde, exotica and trident approaches, which were able to balance the horrific campaigns of 2011 in general, a year that witnessed many weak advertising initiatives that actually ended with 2 surprising awards for the -let’s call it- “controversial” Clementine.
Wishing the field a prosperous year by all means, and warm congrats to Leo Burnett Beirut and M&C Saatchi!