Just Falafel: Just the way it should be!
By Admin I : At least and after extensive research (bullshit), we’re sharing with you a fun entertaining advertising experience called “just falafel”.
Just Falafel is a specialized Falafel Retail Chain that offers the best authentic Falafel served with a variety of ethnic flavors in Sandwiches and boxes. Although Falafel is a basic everyday food item, the name Just Falafel defines its domain expertise and the homely atmosphere.
Deciding to go to youtube to hunt a “just falafel” campaign is not a very good idea, especially if you’re stuck at work with tons of assignments to do (not my case, boss) because you’d easily spend minutes and minutes looking at those fun vids that could hook you up to the “just falafel” experience and make you a fan of the brand even before having a taste of its products.
What caught my attention was their clever and extensive use of social media and online advertising, in the best cost-efficient way ever, and the clear understanding of online marketing that shouldn’t be too serious yet also shouldn’t underestimate the audience by any means.
Launching a competition for a scholarship by a falafel store could sound a bit over the top of cheesiness, but the team somehow managed to make the teaser and the revealer of this campaign a delight to watch and follow, eliminating all distances between the managing board and the audience, by showcasing the team itself explaining about the campaign as natural and spontaneous as bosses can be (no offense, boss).
Other campaigns also came out to be a success by using very gimmicky and fun stop motion animation techniques with the focus on the delicious falafels with a twist of humor and roughly animated 2d visuals such as the super fun Bollywood behind the scenes viral.
In the end, we can’t but wish that some other brands would learn from this fresh creative approach to online advertising, that could cost nothing but generate a very friendly brand-customer relationship especially when the customer is a part of the process and is exposed to every stage of the work!
Bosses interact with the audience: