Nur Kaoukji: designing wearable narratives
About noon: noon is a socially-conscious fashion brand that is anti-mass production and anti-exploitation. We only work with handicraft workers in factories, which we have personally visited, where they are treated with dignity and respect.
We seek to revive and preserve handicrafts and in so doing will hopefully stop the flow of workers from moving into slum sweatshops where they go to work for big mass-producing brands due to people’s lack of interest in their craft. Our production and factories are based in India, and we currently work with handloom silks, organic cottons, and traditional embroidery.
Nur Kaoukji, a creative Lebanese mind and not only a designer; Nur is an example of a social activist by all means. This talented fashion designer emerged from a cultural fusion between her studies in London and work in Beirut and Jaipur, is successfully establishing a remarkable name in the industry; the design industry in its natural essence that deals with the human being as a starting point to all visual creations and not as the end of the consumerism cycle that usually refuses to end.
Nur’s distinguished pieces brilliantly showcase a unique personal feel that connects the artisan to the customer, designed with traditionally produced and printed textile, to form a narrative that gives clothes a dimension beyond materiality and mere aesthetics. Nur’s creations are experiences taking form and color with every possible aspect of that enriching journey.
Dramatic, mysterious and original is what mainly characterizes Nur’s works embedded with ultimate femininity that knows no subtlety but keeps moving and revealing more hidden stories.
It is weird how discovering such talents makes you feel ignorant in many ways and generates an endless flow of creative curiosity that I personally hope to be transmitted through this post to every reader that cherishes creativity and social awareness bound together in one highly interesting fashion experience called noon.
More to come from Nur and noon, soon!