“Metel ma shelta”, and the inspiration* goes on
By Admin N : A few days ago, I noticed a very interesting campaign being shared on facebook, an anti-littering campaign titled “metel ma shelta”. This campaign was done by graphic design students consists of slightly altered 10 000 Lbp with the following message written on its back: “metl ma shelta…fik tshil el zbele 3an el tari2” (like you removed it, you can remove garbage off the street). These bills were scattered on the streets as a sort of an anti-littering awareness campaign, and people were responding well with it. Everyone liked it and I personally thought it was brilliant!
Until I remembered that I’ve seen it somewhere before.
Let’s be fair now, we can say that the campaign may have been inspired but come on! One can’t help but notice the resemblance between this campaign and the Carlsberg littering campaign which itself consisted of throwing 5000 pound worth of 10 and 20 pound bills around the streets of London with a sticker on them that reads: “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world”.
Have we reached a point where we can no more come with new innovative ideas? Has our creative well really run dry? Or are we just too lazy to come up with new ideas? I mean with the Lebanese trend of “getting inspired” by other international campaigns, who can really blame them?!