MedGulf and DT Jeans, you say the rest!
(Wrapping up the Christmas advertising season)
By Guest G : It is odd, to open last week’s newspaper and find out that MedGulf insurance & DT Jeans are using almost the same Christmas visual.
I really don’t know who came up with the idea first (most probably it’s a google search) but concept wise, DT ad made more sense than MedGulf.
For an insurance company, who I am sure has all the budget needed for a successful campaign, it is quiet bad for their image not noticing/noticing & ignoring the similarities between the two visual ads especially when both are using mass media…If I were MedGulf, I would have stopped the campaign right away or looked for another concept ad which will not be compared to a mainstream Jeans ad!
(DT picture credits: Beirutdriveby.com , Note that the Medgulf ad is a free vector design that could be easily downloaded from the internet! another failure to add! )
Brofessional Review is quite happy having Guest G as a new contributor!! Everyone can jump on the bandwagon. Yalla, show me some work! *Dramatic exit*