krikita nuts – La vie en “mauve”
By Admin I : Its seems that some agency/client has a major color blindness issue (or someone has ditched his color theories class too early), that he committed such an erroneous assumption that the brand’s color is “mauve/purple” and built a whole advertising concept over a color (that he already misidentified).
It starts as every campaign with a handsome “imported” model roaming through the neighborhood, spreading smiles all over the place (any toothpaste ad in mind?) and suddenly he passes by a “dekkeneh” (how cliche is that) and suddenly as well, witnesses a full stand of Krikita, all shiny and appetizing, grabs a bag (forgets to pay) and starts enjoying la vie en “mauve” until he reaches his girl and their purple life goes on from there..
Are you questioning the purpose, the concept, the art-direction, the product itself?! Yes, me too. What is the connection? Don’t ask me! I’m just seeing poor post production coloring applied on typical visuals that could fit to any other mainstream product starting by air fresheners and reaching women pads, in the end c’est la vie en mauve (it should be “en fuschia”, and I insist!!)